AN UNEXPECTED SHOWCASE
Discover how we took the new 408 for a spin.
AN UNEXPECTED SHOWCASE
Discover how we took the new 408 for a spin.
THE SPHERE
EVERY DETAIL FROM EVERY ANGLE
“The Sphere” is a truly unexpected experience that we created to show off the new 408’s unexpected design from all angles. What is up? What is down? How can the new 408 spin upside-down or twist to move in such unexpected ways? This gravity-defying installation was the answer. An unexpected display that is just as alluring and unexpected as the car itself.
THE ALLURING NEW PEUGEOT 408
The striking allure and unexpected design of the new PEUGEOT 408 is characterized by its dynamic fastback stance.
Its modern elegance makes it stand out on the road. With ground clearance raised but height contained, its sporty design and fluid lines emphasise its aerodynamic and aesthetic qualities from every angle.
Its modern elegance makes it stand out on the road. With ground clearance raised but height contained, its sporty design and fluid lines emphasise its aerodynamic and aesthetic qualities from every angle.
HOW IT WAS DONE
How do you suspend gravity and rotate a full-sized car to any angle? It wasn’t easy. See how our talented team of engineers, technicians and designers come together to overcome unexpected challenges and create “The Sphere”. A truly beautiful object that suspends the new 408 as if it was weightless and revolves the entire car so it can be appreciated from every angle.
THE CONCEPT
We wanted to display the allure of the new PEUGEOT 408 from every angle. To do this, we needed to defy gravity and create a display that could effortlessly rotate the new 408 into any position and allow you to view the design from every angle. And of course, it had to be just as alluring and unexpected as the car itself. So we designed ‘The Sphere’.
STEP 1: 3D MODELLING
'408 Sphere'의 팀은 아이디어를 시각화하고 새로운 408의 차체 전체를 모든 각도로 고정할 수 있다는 것을 테스트하기 위해 일련의 3D 모델로 시작했습니다. 그 후 디자인을 개선하기 위해 일련의 소규모 모델을 만들었습니다.
STEP 2: PRODUCTION
형태가 예상치 못한 방식으로 기능을 만나면 예상치 못한 결과를 얻을 수 있습니다. '더 스피어'를 구축하고 물리적으로나 미적으로나 효과적으로 작동하려면 몇 가지 혁신적인 사고와 예상치 못한 해결책이 필요했습니다.
STEP 3 : INSTALLATION
아름다운 물체는 똑같이 아름다운 환경이 필요한데, 루브르-렌즈는 바로 그것입니다. 이 특별한 장소에 '더 스피어'를 설치하려면 모든 각도에서 어떻게 해야 하는지 알아보세요.
THE UNIQUE PLACE
The Louvre-Lens is a strikingly beautiful venue with an ultramodern aesthetic not. Its sleek arrangement of curved glass and aluminium facades embodies a modern beauty that continues the grandeur of the Parisian original. So, it’s unexpected design and breathtaking allure made it the perfect venue to debut the new PEUGEOT 408.